Kerrygold:
A return to TV to celebrate the great taste of Irish butter

After a few years off TV, Kerrygold is back with a new multi-media brand campaign.

With a brief to increase premium perceptions and attract new buyers to the brand, we have crafted a TV and online campaign that sees the butter brand back on air for the first time since December 2016.

Tapping into the huge increase in interest in cooking at home since the COVID-19 lockdown, the campaign positions Kerrygold as perfectly placed to meet this need with a quality butter made from Irish milk from grass fed cows.

The core TV commercial, which aired for the first time during Jamie Oliver’s Keep Cooking & Carry On, brings to life the rich Irish heritage and great taste of Kerrygold, while online ads drive associations between food, family and recipes.

To ensure the display campaign receives attention and promotes Kerrygold in premium environments, we worked alongside The Ozone Project, targeting contextually relevant placements in high quality environments with established publishers including The Guardian, The Telegraph and The Times.

Credits
Creative Agency

McCann Manchester