To celebrate the launch of Vita Coco Sparkling, we hijacked old BT phone kiosks around London and transformed them into larger than life Vita Coco cans. Complete with a bubble machine on top, our striking special builds made passers-by stop and stare, snapping and sharing their pictures across social media, and generating earned media coverage from the industry and beyond.
Often you’ll hear media buyers talking about creating media firsts. Well this one was a media last. It turns out they were just too attention-grabbing for the people at the City of London council, who have now cracked down on this kind of special build OOH and won’t let anyone build like this anymore.
Sorry folks, it’s a stunt never to be repeated. But it was fun while it lasted!