A clever experiential turning walls into wine!
This summer we’ve been focused on helping our client Accolade Wines and the brand Jam Shed build deeper and more meaningful connections with its target audience by hosting a unique sampling event that encourages people to experience the rich, jammy flavour of Jam Shed, over ice… a serve (and activation) that is unconventional for the wine category but perfect for summer ☀
This came in the form of a mural wall take-over in the heart of Shoreditch, London, a location which indexes highly for Jam Shed’s target audience, and carries high footfall to drive reach and awareness. Alongside this, we also utilised influencer activity across social to promote the activation further and drive buzz.
