The independent media agency for the audience age

Brands need a different approach

People are no longer captive, passive consumers of a brand's products, services and messages. Technology has liberated people from top-down communication models. Ad-blocking, massive channel proliferation, and the erosion of linear broadcast mean that it's harder than ever for brands to cut through. This is the age of the empowered audience and it requires an audience-first approach to media thinking.
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Strategic and creative

Media agencies can no longer afford to deliver one-size-fits-all plans which serve their own financial interests, rather than those of their clients. But sadly, many still do. Yonder is strategically and creatively-led, and channel-agnostic: we plan and buy media in accordance with the true behaviours and experiences of today's audiences.
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Restless, curious and ambitious

Yonder is part of The Beyond Collective, home to diverse talents from the worlds of media, film, music, PR, brand, production and advertising, who work collaboratively to solve a wide range of client business challenges.
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Our Services

Roll over the peaks below to explore what we can do for you

Strategy

From audience insight to comms, media and content, we develop strategies to help your brand adapt to change and grow.

Experience Planning

We specialise in developing fully-integrated creative media campaigns that work in concert across the paid, owned and earned ecosystem.

Content Creation

We make content for the Audience Age that connects to real people on their terms.

Smart buying

Our independence means we can rewrite the rules of media investment, and buy what is right for our clients and the campaign, with no hidden agenda.

Optimisation

Whether an awareness or response campaign, we measure and optimise all our campaigns in-flight to maximise your return on investment.

OUR CLIENTS

OUR WORK

The Beyond Collective

The Beyond Collective is a micro-network of specialist companies, unified around the common goal of helping clients grow their brands in the age of the audience

news

BEAUTY PIE SITE

We've Won A Slice Of The (Beauty) Pie

Sept. 4, 2018

WE'VE WON A SLICE OF THE (BEAUTY) PIE

Turns out pie is good for you. And we’re delighted to have won a piece of it with our sister agency, Above+Beyond. Beauty Pie is the latest brainchild of serial entrepreneur Marcia Kilgore – creator of Fitflop, Soap & Glory and more. As Beauty Pie’s first media and creative agencies, we’ll be shaping the launch campaign for the UK and USA. Entrepreneurial and highly disruptive, we saw kindred spirits in the team at Beauty Pie, and we’re delighted to be helping them break genuinely new ground in the beauty industry.

Read more about the win on Campaign, The Drum, Mediapost, Adobo, and Marcomm news.

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BEAUTY PIE SITE

WE'VE WON A SLICE OF THE (BEAUTY) PIE

Turns out pie is good for you. And we’re delighted to have won a piece of it with our sister agency, Above+Beyond. Beauty Pie is the latest brainchild of serial entrepreneur Marcia Kilgore – creator of Fitflop, Soap & Glory and more. As Beauty Pie’s first media and creative agencies, we’ll be shaping the launch campaign for the UK and USA. Entrepreneurial and highly disruptive, we saw kindred spirits in the team at Beauty Pie, and we’re delighted to be helping them break genuinely new ground in the beauty industry.

Read more about the win on Campaign, The Drum, Mediapost, Adobo, and Marcomm news.

Ed campaign article

Lack Of Freedom Is Holding Back Agencies From Embracing Change

Aug. 26, 2018

Lack of freedom is holding back agencies from embracing change

In Campaign magazine, Ed writes that scale and legacy behaviours have become a disadvantage for many network agencies. With independence comes the freedom to behave differently, and plan and buy media differently: audience-centric, and channel-agnostic. Catch up on the article in full here

Close
Ed campaign article

Lack of freedom is holding back agencies from embracing change

In Campaign magazine, Ed writes that scale and legacy behaviours have become a disadvantage for many network agencies. With independence comes the freedom to behave differently, and plan and buy media differently: audience-centric, and channel-agnostic. Catch up on the article in full here

Sabrina headshot

Yonder Media Hires Vevo's Sabrina Francis

Aug. 26, 2018

Yonder Media hires VEVO's Sabrina Francis

We're delighted to welcome Sabrina Francis to the team here at Yonder. Sabrina is that rare breed, a buyer turned planner turned strategist - so basically, an all round superstar! She joins Yonder to lead clients, inject audience-first thinking into our work, and help build out the agency. No small task! Mediatel covered the move here

Close
Sabrina headshot

Yonder Media hires VEVO's Sabrina Francis

We're delighted to welcome Sabrina Francis to the team here at Yonder. Sabrina is that rare breed, a buyer turned planner turned strategist - so basically, an all round superstar! She joins Yonder to lead clients, inject audience-first thinking into our work, and help build out the agency. No small task! Mediatel covered the move here

Opensign

Open The Fck Up

Aug. 26, 2018

Open The FCK Up

If we didn’t share things, it goes without saying that life would be pretty hard – look no further than reinventing the wheel. And yet, in the creative industries, we’re quick to point the finger accusingly when we see what we deem to be a lack of originality.

Dave has explored the concept of owning creative ideas – and whether actually, we should care at all – in this article for Campaign. In his mind, we have a lot to learn from the technology industries who understand that isolated ownership can hinder innovation. And it’s not a new concept, the Greeks and Romans were protected from narcissism by the ‘divine spirit’ and ‘genius’ who imparted their wisdom and in doing so, removed the possibility of personal credit.

As Dave says, without ego, we can simply begin. Something for everyone to think about.

Close
Opensign

Open The FCK Up

If we didn’t share things, it goes without saying that life would be pretty hard – look no further than reinventing the wheel. And yet, in the creative industries, we’re quick to point the finger accusingly when we see what we deem to be a lack of originality.

Dave has explored the concept of owning creative ideas – and whether actually, we should care at all – in this article for Campaign. In his mind, we have a lot to learn from the technology industries who understand that isolated ownership can hinder innovation. And it’s not a new concept, the Greeks and Romans were protected from narcissism by the ‘divine spirit’ and ‘genius’ who imparted their wisdom and in doing so, removed the possibility of personal credit.

As Dave says, without ego, we can simply begin. Something for everyone to think about.

OUR TEAM

Ed_1920_tiny.jpg

Ed works with clients to break down the barriers between advertising and other communications channels, in line with the agency’s ‘Audience Age’ proposition.

Ed has an extensive background in media, data, and integrated communications, as well as experience in building and developing agencies. Prior to launching Yonder, he cut his teeth at media independent BLM (now called Arena Media), leading accounts such as Tesco Bank, Next, American Express and LG. At Havas, he set up and ran Forward, the bespoke agency created to handle the global Telefonica O2 account. He was also Group Managing Director of digital agency Fullsix, launching a media agency under the Fullsix banner in 2016.

ed@yondermedia.agency

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Ed_1920_tiny.jpg

Ed works with clients to break down the barriers between advertising and other communications channels, in line with the agency’s ‘Audience Age’ proposition.

Ed has an extensive background in media, data, and integrated communications, as well as experience in building and developing agencies. Prior to launching Yonder, he cut his teeth at media independent BLM (now called Arena Media), leading accounts such as Tesco Bank, Next, American Express and LG. At Havas, he set up and ran Forward, the bespoke agency created to handle the global Telefonica O2 account. He was also Group Managing Director of digital agency Fullsix, launching a media agency under the Fullsix banner in 2016.

Sabrina_small.original.jpg

Sabrina leads client business at Yonder, solving media and communications challenges with a variety of creative approaches. In a career spanning both agency and media owner side, Sabrina has a distinct perspective on the ways media can be applied to solve clients' business challenges.

Originally a digital media buyer (not a lot of people know that about her), Sabrina worked on travel, auto and luxury accounts at Mindshare before becoming a Strategist at Arena Media, working on Domino's Pizza and LG, among numerous other clients.

She then moved to head up Creative Solutions at music video platform Vevo, leading a team of creative thinkers finding new ways to tie up brands and bands.

Music is an enduring passion, and Sabrina plays the piano and sings in numerous choirs. She particularly likes being asked to "go on then, sing something" when people find this out. So, why not make her day?

sabrina@yondermedia.agency

Close
Sabrina_small.original.jpg

Sabrina leads client business at Yonder, solving media and communications challenges with a variety of creative approaches. In a career spanning both agency and media owner side, Sabrina has a distinct perspective on the ways media can be applied to solve clients' business challenges.

Originally a digital media buyer (not a lot of people know that about her), Sabrina worked on travel, auto and luxury accounts at Mindshare before becoming a Strategist at Arena Media, working on Domino's Pizza and LG, among numerous other clients.

She then moved to head up Creative Solutions at music video platform Vevo, leading a team of creative thinkers finding new ways to tie up brands and bands.

Music is an enduring passion, and Sabrina plays the piano and sings in numerous choirs. She particularly likes being asked to "go on then, sing something" when people find this out. So, why not make her day?

Zaid Al-Zaidy

Zaid is an award-winning brand and communications expert with 20 years’ experience across some of the world’s most iconic brands, both client and agency side.

He is an elected member of the Council at the Institute of Practitioners in Advertising and was named by City A.M. as one of the UK's Top 30 most influential people in media, advertising and communications.

Starting his career client-side at Unilever, Zaid propped up a generation's pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA, as MD of digital agency Saint and then as CEO of McCann London, where he led the agency's transformation agenda.

Zaid joined as CEO of Above+Beyond in 2016, and is founding partner and Group CEO of The Beyond Collective.

zaid@beyondcollective.com

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Zaid Al-Zaidy

Zaid is an award-winning brand and communications expert with 20 years’ experience across some of the world’s most iconic brands, both client and agency side.

He is an elected member of the Council at the Institute of Practitioners in Advertising and was named by City A.M. as one of the UK's Top 30 most influential people in media, advertising and communications.

Starting his career client-side at Unilever, Zaid propped up a generation's pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA, as MD of digital agency Saint and then as CEO of McCann London, where he led the agency's transformation agenda.

Zaid joined as CEO of Above+Beyond in 2016, and is founding partner and Group CEO of The Beyond Collective.

Dave Billing

Dave isn’t your usual ‘creative’ suspect. He turned down a doctorate at Cambridge and a life as a concert cellist to hitch a ride on the dotcom train. Dave ended up in senior PR and marketing roles for tech brands at KPMG. Finally plucking up the courage to scratch the musical itch, he ditched the day job and made the leap into music production and songwriting in 2003. He signed to Universal Music Publishing the same year and over the next decade worked with artists as diverse as Kylie, The Verve, and Lily Allen, bagging a top ten hit, starting a breaking Radio 1 act and appearing as Band Of The Day in The Guardian.

In 2006 he began working with entertainment marketers Creative Partnership as a musical collaborator and then head of creative for LOVEFiLM and Betway. It was the creative ideas for these brands that led to the launch of Above+Beyond, now a Top 30 agency and a founding company of The Beyond Collective.

dave@beyondcollective.com

Close
Dave Billing

Dave isn’t your usual ‘creative’ suspect. He turned down a doctorate at Cambridge and a life as a concert cellist to hitch a ride on the dotcom train. Dave ended up in senior PR and marketing roles for tech brands at KPMG. Finally plucking up the courage to scratch the musical itch, he ditched the day job and made the leap into music production and songwriting in 2003. He signed to Universal Music Publishing the same year and over the next decade worked with artists as diverse as Kylie, The Verve, and Lily Allen, bagging a top ten hit, starting a breaking Radio 1 act and appearing as Band Of The Day in The Guardian.

In 2006 he began working with entertainment marketers Creative Partnership as a musical collaborator and then head of creative for LOVEFiLM and Betway. It was the creative ideas for these brands that led to the launch of Above+Beyond, now a Top 30 agency and a founding company of The Beyond Collective.

Our Bermondsey home is a fully-flexible working environment that fosters collaboration, co-creation, and open thinking across teams, disciplines, companies and client.