The independent media agency for the audience age

Brands need a different approach

People are no longer captive, passive consumers of a brand's products, services and messages. Technology has liberated people from top-down communication models. Ad-blocking, massive channel proliferation, and the erosion of linear broadcast mean that it's harder than ever for brands to cut through. This is the age of the empowered audience and it requires an audience-first approach to media thinking.
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Strategic and creative

Media agencies can no longer afford to deliver one-size-fits-all plans which serve their own financial interests, rather than those of their clients. But sadly, many still do. Yonder is strategically and creatively-led, and channel-agnostic: we plan and buy media in accordance with the true behaviours and experiences of today's audiences.
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Restless, curious and ambitious

Yonder is part of The Beyond Collective, home to diverse talents from the worlds of media, film, music, PR, brand, production and advertising, who work collaboratively to solve a wide range of client business challenges.
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Our Services

Roll over the peaks below to explore what we can do for you

Strategy

From audience insight to comms, media and content, we develop strategies to help your brand adapt to change and grow.

Experience Planning

We specialise in developing fully-integrated creative media campaigns that work in concert across the paid, owned and earned ecosystem.

Content Creation

We make content for the Audience Age that connects to real people on their terms.

Smart buying

Our independence means we can rewrite the rules of media investment, and buy what is right for our clients and the campaign, with no hidden agenda.

Optimisation

Whether an awareness or response campaign, we measure and optimise all our campaigns in-flight to maximise your return on investment.

OUR CLIENTS

OUR WORK

The Beyond Collective

The Beyond Collective is a micro-network of specialist companies, unified around the common goal of helping clients grow their brands in the age of the audience

news

ZAZ empathy

How To Connect In An Era Of Dwindling Empathy

Aug. 13, 2019

How to connect in an era of dwindling empathy

Consumers are getting sick of woke-washing and tone-deaf ads, argues Yonder CEO Zaid al-Zaidy in this article, featured in industry mag Campaign. In an era of marketing when we have more data on consumers than ever before, why is it that most advertising doesn't really connect with people? Read on, to find out...

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ZAZ empathy

How to connect in an era of dwindling empathy

Consumers are getting sick of woke-washing and tone-deaf ads, argues Yonder CEO Zaid al-Zaidy in this article, featured in industry mag Campaign. In an era of marketing when we have more data on consumers than ever before, why is it that most advertising doesn't really connect with people? Read on, to find out...

Vita Coco kiosk

Vita Coco Refreshes The Streets Of London

June 18, 2019

Vita Coco refreshes the streets of London

We've had a lot of fun with our latest campaign for Vita Coco. To promote their new Pressed variety (that's coconut water that actually tastes of coconut, dontcha know) we've launched a multimedia campaign across transport, proximity outdoor and social media. Targeting the thirsty office workers of London and other major cities, we even turned some of London's phone boxes into larger than life tetra paks. The campaign end line is #ImpossibleToHate and we made sure the campaign was #ImpossibleToMiss (groan... sorry).

Read more about it here here

Close
Vita Coco kiosk

Vita Coco refreshes the streets of London

We've had a lot of fun with our latest campaign for Vita Coco. To promote their new Pressed variety (that's coconut water that actually tastes of coconut, dontcha know) we've launched a multimedia campaign across transport, proximity outdoor and social media. Targeting the thirsty office workers of London and other major cities, we even turned some of London's phone boxes into larger than life tetra paks. The campaign end line is #ImpossibleToHate and we made sure the campaign was #ImpossibleToMiss (groan... sorry).

Read more about it here here

Rise of the Slashies

Rise Of The Slashies

May 8, 2018

Rise of the Slashies

Whether you refer to them as ‘slashies’ ‘multi-hyphenates’ or something else entirely, a portfolio career is an increasingly attractive option for younger people in the UK, and businesses need to take stock and define how best to embrace this societal change. Zaid shares his thoughts in The Drum.

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Rise of the Slashies

Rise of the Slashies

Whether you refer to them as ‘slashies’ ‘multi-hyphenates’ or something else entirely, a portfolio career is an increasingly attractive option for younger people in the UK, and businesses need to take stock and define how best to embrace this societal change. Zaid shares his thoughts in The Drum.

Media & Creative

Media And Creative 2.0 Needs To Be More Than Just Data X Content X Tech

Nov. 16, 2018

Media and Creative 2.0 needs to be more than just data x content x tech

The "rebundling" of creative and media is one of the big themes of our industry right now. Marketing leaders from Marc Pritchard to Mark Ritson have been calling for the two sides of the
industry to come together, and in this month's edition of Campaign, Media Editor Gideon Spanier wrote a leader column noting that market forces are driving towards integration.

We at The Beyond Collective have long argued for greater collaboration and integration between media and creative teams, but success is about more than just joining things up at the executional end.

Writing in Campaign magazine, our founder Ed says: "Let’s unify thinking around the big growth levers of brand, customer experience and creativity to build that all-important long-term brand equity and first-choice preference."

You can read the whole article here.

Close
Media & Creative

Media and Creative 2.0 needs to be more than just data x content x tech

The "rebundling" of creative and media is one of the big themes of our industry right now. Marketing leaders from Marc Pritchard to Mark Ritson have been calling for the two sides of the
industry to come together, and in this month's edition of Campaign, Media Editor Gideon Spanier wrote a leader column noting that market forces are driving towards integration.

We at The Beyond Collective have long argued for greater collaboration and integration between media and creative teams, but success is about more than just joining things up at the executional end.

Writing in Campaign magazine, our founder Ed says: "Let’s unify thinking around the big growth levers of brand, customer experience and creativity to build that all-important long-term brand equity and first-choice preference."

You can read the whole article here.

Chatbot homepage

It Is Time To Chat About Improving The Originality Of Media Thinking

Nov. 14, 2018

It is time to chat about improving the originality of media thinking

You may by now have seen the ChatBot Media Planner –“the world’s first chatbot media planner that promises to replicate your existing media agency service” (www.chatbotmediaplanner.com). It’s a spoof of course, a bit of fun. And while it might remind us all of some of the clunky and awkward chatbot experiences we have had, it’s really intended to spark a bit of debate about the state of media planning in our industry.

For a number of years now, the state and status of media planning has been suffering. Whether through a lack of time, effort, care or experience, many marketers are simply not getting the best advice from their media agency (or in-house teams) when it comes to how to invest their media and marketing budgets.

The sad fact is that the client experience of many media agencies is rather similar to the ChatBot Media Planner: no matter what your brand, your challenge, your audience, you are often served up with the same old media plan, the same old media clichés like ‘owning the weekend’, and yet another copy and paste response to a brief.

I can see how this has happened. The squeeze on margins has meant agency staffers are spread across many accounts and simply don’t have the time. The pressure to get a job off the table and move onto the next client brief is intense.

Across the board, layers of experienced talent are being stripped out of agencies to manage costs. Training budgets have been slashed, and the rise of the channel specialist means many agencies don’t have enough all round ‘generalist’ planners to stitch it all together.

Fundamentally, in today’s ‘age of audience’ the media landscape is a complex as ever, and clients need quality thinking and bespoke – not templated – media strategies.

We’re as excited as anyone about the possibilities of Artificial Intelligence to enhance and automate large elements of our industry, but I think it will be a while yet before proper strategy and creative thinking can be replicated by a Chatbot.

And if your media planning already resembles the clunky chatbot experience, and you want to speak to a human… then you know who to call!

Close
Chatbot homepage

It is time to chat about improving the originality of media thinking

You may by now have seen the ChatBot Media Planner –“the world’s first chatbot media planner that promises to replicate your existing media agency service” (www.chatbotmediaplanner.com). It’s a spoof of course, a bit of fun. And while it might remind us all of some of the clunky and awkward chatbot experiences we have had, it’s really intended to spark a bit of debate about the state of media planning in our industry.

For a number of years now, the state and status of media planning has been suffering. Whether through a lack of time, effort, care or experience, many marketers are simply not getting the best advice from their media agency (or in-house teams) when it comes to how to invest their media and marketing budgets.

The sad fact is that the client experience of many media agencies is rather similar to the ChatBot Media Planner: no matter what your brand, your challenge, your audience, you are often served up with the same old media plan, the same old media clichés like ‘owning the weekend’, and yet another copy and paste response to a brief.

I can see how this has happened. The squeeze on margins has meant agency staffers are spread across many accounts and simply don’t have the time. The pressure to get a job off the table and move onto the next client brief is intense.

Across the board, layers of experienced talent are being stripped out of agencies to manage costs. Training budgets have been slashed, and the rise of the channel specialist means many agencies don’t have enough all round ‘generalist’ planners to stitch it all together.

Fundamentally, in today’s ‘age of audience’ the media landscape is a complex as ever, and clients need quality thinking and bespoke – not templated – media strategies.

We’re as excited as anyone about the possibilities of Artificial Intelligence to enhance and automate large elements of our industry, but I think it will be a while yet before proper strategy and creative thinking can be replicated by a Chatbot.

And if your media planning already resembles the clunky chatbot experience, and you want to speak to a human… then you know who to call!

Ed campaign article

Lack Of Freedom Is Holding Back Agencies From Embracing Change

Aug. 26, 2018

Lack of freedom is holding back agencies from embracing change

In Campaign magazine, Ed writes that scale and legacy behaviours have become a disadvantage for many network agencies. With independence comes the freedom to behave differently, and plan and buy media differently: audience-centric, and channel-agnostic. Catch up on the article in full here

Close
Ed campaign article

Lack of freedom is holding back agencies from embracing change

In Campaign magazine, Ed writes that scale and legacy behaviours have become a disadvantage for many network agencies. With independence comes the freedom to behave differently, and plan and buy media differently: audience-centric, and channel-agnostic. Catch up on the article in full here

OUR TEAM

Ed_1920_tiny.jpg

Ed works with clients to break down the barriers between advertising and other communications channels, in line with the agency’s ‘Audience Age’ proposition.

Ed has an extensive background in media, data, and integrated communications, as well as experience in building and developing agencies. Prior to launching Yonder, he cut his teeth at media independent BLM (now called Arena Media), leading accounts such as Tesco Bank, Next, American Express and LG. At Havas, he set up and ran Forward, the bespoke agency created to handle the global Telefonica O2 account. He was also Group Managing Director of digital agency Fullsix, launching a media agency under the Fullsix banner in 2016.

ed@yondermedia.agency

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Ed_1920_tiny.jpg

Ed works with clients to break down the barriers between advertising and other communications channels, in line with the agency’s ‘Audience Age’ proposition.

Ed has an extensive background in media, data, and integrated communications, as well as experience in building and developing agencies. Prior to launching Yonder, he cut his teeth at media independent BLM (now called Arena Media), leading accounts such as Tesco Bank, Next, American Express and LG. At Havas, he set up and ran Forward, the bespoke agency created to handle the global Telefonica O2 account. He was also Group Managing Director of digital agency Fullsix, launching a media agency under the Fullsix banner in 2016.

Sabrina_small.original.jpg

Sabrina leads client business at Yonder, solving media and communications challenges with a variety of creative approaches. In a career spanning both agency and media owner side, Sabrina has a distinct perspective on the ways media can be applied to solve clients' business challenges.

Originally a digital media buyer (not a lot of people know that about her), Sabrina worked on travel, auto and luxury accounts at Mindshare before becoming a Strategist at Arena Media, working on Domino's Pizza and LG, among numerous other clients.

She then moved to head up Creative Solutions at music video platform Vevo, leading a team of creative thinkers finding new ways to tie up brands and bands.

Music is an enduring passion, and Sabrina plays the piano and sings in numerous choirs. She particularly likes being asked to "go on then, sing something" when people find this out. So, why not make her day?

sabrina@yondermedia.agency

Close
Sabrina_small.original.jpg

Sabrina leads client business at Yonder, solving media and communications challenges with a variety of creative approaches. In a career spanning both agency and media owner side, Sabrina has a distinct perspective on the ways media can be applied to solve clients' business challenges.

Originally a digital media buyer (not a lot of people know that about her), Sabrina worked on travel, auto and luxury accounts at Mindshare before becoming a Strategist at Arena Media, working on Domino's Pizza and LG, among numerous other clients.

She then moved to head up Creative Solutions at music video platform Vevo, leading a team of creative thinkers finding new ways to tie up brands and bands.

Music is an enduring passion, and Sabrina plays the piano and sings in numerous choirs. She particularly likes being asked to "go on then, sing something" when people find this out. So, why not make her day?

Zaid Al-Zaidy

Zaid is an award-winning brand and communications expert with 20 years’ experience across some of the world’s most iconic brands, both client and agency side.

He is an elected member of the Council at the Institute of Practitioners in Advertising and was named by City A.M. as one of the UK's Top 30 most influential people in media, advertising and communications.

Starting his career client-side at Unilever, Zaid propped up a generation's pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA, as MD of digital agency Saint and then as CEO of McCann London, where he led the agency's transformation agenda.

Zaid joined as CEO of Above+Beyond in 2016, and is founding partner and Group CEO of The Beyond Collective.

zaid@beyondcollective.com

Close
Zaid Al-Zaidy

Zaid is an award-winning brand and communications expert with 20 years’ experience across some of the world’s most iconic brands, both client and agency side.

He is an elected member of the Council at the Institute of Practitioners in Advertising and was named by City A.M. as one of the UK's Top 30 most influential people in media, advertising and communications.

Starting his career client-side at Unilever, Zaid propped up a generation's pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA, as MD of digital agency Saint and then as CEO of McCann London, where he led the agency's transformation agenda.

Zaid joined as CEO of Above+Beyond in 2016, and is founding partner and Group CEO of The Beyond Collective.

Dave Billing

Dave isn’t your usual ‘creative’ suspect. He turned down a doctorate at Cambridge and a life as a concert cellist to hitch a ride on the dotcom train. Dave ended up in senior PR and marketing roles for tech brands at KPMG. Finally plucking up the courage to scratch the musical itch, he ditched the day job and made the leap into music production and songwriting in 2003. He signed to Universal Music Publishing the same year and over the next decade worked with artists as diverse as Kylie, The Verve, and Lily Allen, bagging a top ten hit, starting a breaking Radio 1 act and appearing as Band Of The Day in The Guardian.

In 2006 he began working with entertainment marketers Creative Partnership as a musical collaborator and then head of creative for LOVEFiLM and Betway. It was the creative ideas for these brands that led to the launch of Above+Beyond, now a Top 30 agency and a founding company of The Beyond Collective.

dave@beyondcollective.com

Close
Dave Billing

Dave isn’t your usual ‘creative’ suspect. He turned down a doctorate at Cambridge and a life as a concert cellist to hitch a ride on the dotcom train. Dave ended up in senior PR and marketing roles for tech brands at KPMG. Finally plucking up the courage to scratch the musical itch, he ditched the day job and made the leap into music production and songwriting in 2003. He signed to Universal Music Publishing the same year and over the next decade worked with artists as diverse as Kylie, The Verve, and Lily Allen, bagging a top ten hit, starting a breaking Radio 1 act and appearing as Band Of The Day in The Guardian.

In 2006 he began working with entertainment marketers Creative Partnership as a musical collaborator and then head of creative for LOVEFiLM and Betway. It was the creative ideas for these brands that led to the launch of Above+Beyond, now a Top 30 agency and a founding company of The Beyond Collective.

David Frymann

David is a strategy expert and entrepreneur with close to 20 years’ experience working on some of the world’s most recognisable fashion, retail, food & drink and automotive brands.

David started his career at TBWA, where he worked on Nissan, turning complex data into meaningful opportunities for dealerships across the UK. While there, he also worked on Cannes and D&AD award-winning campaigns for John Smiths, Adidas and Skittles, before moving to Y&R to work on Marks & Spencer, where he created the CSR platform Spark Something Good, which was campaign of the year at the PR Week Awards.

Prior to joining us, David was Planning Partner at McCann London, working across Godiva, Premier Foods and L’Oreal, and filling the awards cabinet with a Clio, a Jay Chiat, a Global Effie and two IPA Effectiveness Awards during his time there.

david@frontier.land

Close
David Frymann

David is a strategy expert and entrepreneur with close to 20 years’ experience working on some of the world’s most recognisable fashion, retail, food & drink and automotive brands.

David started his career at TBWA, where he worked on Nissan, turning complex data into meaningful opportunities for dealerships across the UK. While there, he also worked on Cannes and D&AD award-winning campaigns for John Smiths, Adidas and Skittles, before moving to Y&R to work on Marks & Spencer, where he created the CSR platform Spark Something Good, which was campaign of the year at the PR Week Awards.

Prior to joining us, David was Planning Partner at McCann London, working across Godiva, Premier Foods and L’Oreal, and filling the awards cabinet with a Clio, a Jay Chiat, a Global Effie and two IPA Effectiveness Awards during his time there.

Ellie.jpg

Ellie joins the Yonder team as a Media Planner Buyer. After starting her media career up North in her hometown of Leeds, she's brought her passion and experience down to the big smoke and is driven by a belief in the results and service that independent agencies can provide to their clients.

Ellie has experience across multiple channels, and has worked with numerous challenger brands to achieve cut through in the face of bigger-spending competitors.

Ellie is always on the hunt for a new challenge in life - learning is a passion, whatever the topic! Most recently she’s worked on (and struggled with) her German language skills as well ceramics in her free time, and is now on the lookout for a new craft to try out.

ellie@yondermedia.agency

Close
Ellie.jpg

Ellie joins the Yonder team as a Media Planner Buyer. After starting her media career up North in her hometown of Leeds, she's brought her passion and experience down to the big smoke and is driven by a belief in the results and service that independent agencies can provide to their clients.

Ellie has experience across multiple channels, and has worked with numerous challenger brands to achieve cut through in the face of bigger-spending competitors.

Ellie is always on the hunt for a new challenge in life - learning is a passion, whatever the topic! Most recently she’s worked on (and struggled with) her German language skills as well ceramics in her free time, and is now on the lookout for a new craft to try out.

Our Bermondsey home is a fully-flexible working environment that fosters collaboration, co-creation, and open thinking across teams, disciplines, companies and client.