The independent media agency for the audience age

Brands need a different approach

People are no longer captive, passive consumers of a brand's products, services and messages. Technology has liberated people from top-down communication models. Ad-blocking, massive channel proliferation, and the erosion of linear broadcast mean that it's harder than ever for brands to cut through. This is the age of the empowered audience and it requires an audience-first approach to media thinking.
Learn More

Strategic and creative

Media agencies can no longer afford to deliver one-size-fits-all plans which serve their own financial interests, rather than those of their clients. But sadly, many still do. Yonder is strategically and creatively-led, and channel-agnostic: we plan and buy media in accordance with the true behaviours and experiences of today's audiences.
Learn More

Restless, curious and ambitious

Yonder is part of The Beyond Collective, home to diverse talents from the worlds of media, film, music, PR, brand, production and advertising, who work collaboratively to solve a wide range of client business challenges.
Learn More

Our Services

Roll over the peaks below to explore what we can do for you

Strategy

From audience insight to comms, media and content, we develop strategies to help your brand adapt to change and grow.

Experience Planning

We specialise in developing fully-integrated creative media campaigns that work in concert across the paid, owned and earned ecosystem.

Content Creation

We make content for the Audience Age that connects to real people on their terms.

Smart buying

Our independence means we can rewrite the rules of media investment, and buy what is right for our clients and the campaign, with no hidden agenda.

Optimisation

Whether an awareness or response campaign, we measure and optimise all our campaigns in-flight to maximise your return on investment.

OUR CLIENTS

OUR WORK

The Beyond Collective

The Beyond Collective is a micro-network of specialist companies, unified around the common goal of helping clients grow their brands in the age of the audience

news

Media & Creative

Media And Creative 2.0 Needs To Be More Than Just Data X Content X Tech

Nov. 16, 2018

Media and Creative 2.0 needs to be more than just data x content x tech

The "rebundling" of creative and media is one of the big themes of our industry right now. Marketing leaders from Marc Pritchard to Mark Ritson have been calling for the two sides of the
industry to come together, and in this month's edition of Campaign, Media Editor Gideon Spanier wrote a leader column noting that market forces are driving towards integration.

We at The Beyond Collective have long argued for greater collaboration and integration between media and creative teams, but success is about more than just joining things up at the executional end.

Writing in Campaign magazine, our founder Ed says: "Let’s unify thinking around the big growth levers of brand, customer experience and creativity to build that all-important long-term brand equity and first-choice preference."

You can read the whole article here.

Close
Media & Creative

Media and Creative 2.0 needs to be more than just data x content x tech

The "rebundling" of creative and media is one of the big themes of our industry right now. Marketing leaders from Marc Pritchard to Mark Ritson have been calling for the two sides of the
industry to come together, and in this month's edition of Campaign, Media Editor Gideon Spanier wrote a leader column noting that market forces are driving towards integration.

We at The Beyond Collective have long argued for greater collaboration and integration between media and creative teams, but success is about more than just joining things up at the executional end.

Writing in Campaign magazine, our founder Ed says: "Let’s unify thinking around the big growth levers of brand, customer experience and creativity to build that all-important long-term brand equity and first-choice preference."

You can read the whole article here.

Chatbot homepage

It Is Time To Chat About Improving The Originality Of Media Thinking

Nov. 14, 2018

It is time to chat about improving the originality of media thinking

You may by now have seen the ChatBot Media Planner –“the world’s first chatbot media planner that promises to replicate your existing media agency service” (www.chatbotmediaplanner.com). It’s a spoof of course, a bit of fun. And while it might remind us all of some of the clunky and awkward chatbot experiences we have had, it’s really intended to spark a bit of debate about the state of media planning in our industry.

For a number of years now, the state and status of media planning has been suffering. Whether through a lack of time, effort, care or experience, many marketers are simply not getting the best advice from their media agency (or in-house teams) when it comes to how to invest their media and marketing budgets.

The sad fact is that the client experience of many media agencies is rather similar to the ChatBot Media Planner: no matter what your brand, your challenge, your audience, you are often served up with the same old media plan, the same old media clichés like ‘owning the weekend’, and yet another copy and paste response to a brief.

I can see how this has happened. The squeeze on margins has meant agency staffers are spread across many accounts and simply don’t have the time. The pressure to get a job off the table and move onto the next client brief is intense.

Across the board, layers of experienced talent are being stripped out of agencies to manage costs. Training budgets have been slashed, and the rise of the channel specialist means many agencies don’t have enough all round ‘generalist’ planners to stitch it all together.

Fundamentally, in today’s ‘age of audience’ the media landscape is a complex as ever, and clients need quality thinking and bespoke – not templated – media strategies.

We’re as excited as anyone about the possibilities of Artificial Intelligence to enhance and automate large elements of our industry, but I think it will be a while yet before proper strategy and creative thinking can be replicated by a Chatbot.

And if your media planning already resembles the clunky chatbot experience, and you want to speak to a human… then you know who to call!

Close
Chatbot homepage

It is time to chat about improving the originality of media thinking

You may by now have seen the ChatBot Media Planner –“the world’s first chatbot media planner that promises to replicate your existing media agency service” (www.chatbotmediaplanner.com). It’s a spoof of course, a bit of fun. And while it might remind us all of some of the clunky and awkward chatbot experiences we have had, it’s really intended to spark a bit of debate about the state of media planning in our industry.

For a number of years now, the state and status of media planning has been suffering. Whether through a lack of time, effort, care or experience, many marketers are simply not getting the best advice from their media agency (or in-house teams) when it comes to how to invest their media and marketing budgets.

The sad fact is that the client experience of many media agencies is rather similar to the ChatBot Media Planner: no matter what your brand, your challenge, your audience, you are often served up with the same old media plan, the same old media clichés like ‘owning the weekend’, and yet another copy and paste response to a brief.

I can see how this has happened. The squeeze on margins has meant agency staffers are spread across many accounts and simply don’t have the time. The pressure to get a job off the table and move onto the next client brief is intense.

Across the board, layers of experienced talent are being stripped out of agencies to manage costs. Training budgets have been slashed, and the rise of the channel specialist means many agencies don’t have enough all round ‘generalist’ planners to stitch it all together.

Fundamentally, in today’s ‘age of audience’ the media landscape is a complex as ever, and clients need quality thinking and bespoke – not templated – media strategies.

We’re as excited as anyone about the possibilities of Artificial Intelligence to enhance and automate large elements of our industry, but I think it will be a while yet before proper strategy and creative thinking can be replicated by a Chatbot.

And if your media planning already resembles the clunky chatbot experience, and you want to speak to a human… then you know who to call!

Sabrina F

My First Trimester At Yonder

Oct. 9, 2018

My first trimester at Yonder

My first 3 months at start-up independent media agency Yonder have been the most hectic of my career to date, but here’s why they’ve also been the most fulfilling:

Facetime with founders & business leaders

I’ve worked on a broad spectrum of clients in my career, but this is the first time that I find myself in the room with the entrepreneurs and founders. From emerging brands launching to disrupt the market to those with ambitions to lead their category, we’re talking to people who are hungry for double digit growth because they have full belief in their product and the steadfast determination for it to succeed. This fundamentally changes the whole working relationship and conversation; we don’t just talk media plans, but wider business strategy that enables us to make a real difference. There’s been a lot of discussion about the lack of creative thinking in our industry recently, but after three months of working closely with our clients, I’m proud to be collaborating with true innovators.

The path to growth doesn’t have to be a lonely one

Working with clients who are at the beginning of their journey while we’re at the beginning of ours helps to form a special relationship. The Lennon quote ‘life is what happens to you while you’re busy making plans’ perfectly sums up the startup experience; we’re both experiencing excitement and madness in equal measure and it’s this common ground that has enabled us to cement our relationship with clients. In this post-Brexit, digitally-operated world, no one can say for certain where they’re going to be in five years. But we will be more future proofed if we navigate these times together and apply the same strategic principles to our clients as we would to our own business in order to give ourselves the best chance of thriving.

Real people vs. media audiences

Millennials, ABC1s, Mums; our industry is sadly still obsessed with demographic labels rather than seeking out valuable behavioural, cultural and aspirational insights. It’s our duty to garner insight and perspective from the world around us, not just within the micro climate of marketing. You may have seen our spoof chatbot media planner that we had a lot of fun creating, but the serious undercurrent to this is that many agencies are still churning out media plans that have a blanket approach to reaching different audiences. Yonder Media was founded on the principles of bridging the gulf between brands and their audiences and we’re focused on not just identifying who our audiences are and how they consume media, but most importantly, why they behave that way.

My first trimester has been a blast – no two days have been the same and I can honestly say that I’ve never been more invested in growing our clients alongside the Yonder business. Creativity in the industry is alive and well; you just need to know where to find it…

Close
Sabrina F

My first trimester at Yonder

My first 3 months at start-up independent media agency Yonder have been the most hectic of my career to date, but here’s why they’ve also been the most fulfilling:

Facetime with founders & business leaders

I’ve worked on a broad spectrum of clients in my career, but this is the first time that I find myself in the room with the entrepreneurs and founders. From emerging brands launching to disrupt the market to those with ambitions to lead their category, we’re talking to people who are hungry for double digit growth because they have full belief in their product and the steadfast determination for it to succeed. This fundamentally changes the whole working relationship and conversation; we don’t just talk media plans, but wider business strategy that enables us to make a real difference. There’s been a lot of discussion about the lack of creative thinking in our industry recently, but after three months of working closely with our clients, I’m proud to be collaborating with true innovators.

The path to growth doesn’t have to be a lonely one

Working with clients who are at the beginning of their journey while we’re at the beginning of ours helps to form a special relationship. The Lennon quote ‘life is what happens to you while you’re busy making plans’ perfectly sums up the startup experience; we’re both experiencing excitement and madness in equal measure and it’s this common ground that has enabled us to cement our relationship with clients. In this post-Brexit, digitally-operated world, no one can say for certain where they’re going to be in five years. But we will be more future proofed if we navigate these times together and apply the same strategic principles to our clients as we would to our own business in order to give ourselves the best chance of thriving.

Real people vs. media audiences

Millennials, ABC1s, Mums; our industry is sadly still obsessed with demographic labels rather than seeking out valuable behavioural, cultural and aspirational insights. It’s our duty to garner insight and perspective from the world around us, not just within the micro climate of marketing. You may have seen our spoof chatbot media planner that we had a lot of fun creating, but the serious undercurrent to this is that many agencies are still churning out media plans that have a blanket approach to reaching different audiences. Yonder Media was founded on the principles of bridging the gulf between brands and their audiences and we’re focused on not just identifying who our audiences are and how they consume media, but most importantly, why they behave that way.

My first trimester has been a blast – no two days have been the same and I can honestly say that I’ve never been more invested in growing our clients alongside the Yonder business. Creativity in the industry is alive and well; you just need to know where to find it…

BEAUTY PIE SITE

We've Won A Slice Of The (Beauty) Pie

Sept. 4, 2018

WE'VE WON A SLICE OF THE (BEAUTY) PIE

Turns out pie is good for you. And we’re delighted to have won a piece of it with our sister agency, Above+Beyond. Beauty Pie is the latest brainchild of serial entrepreneur Marcia Kilgore – creator of Fitflop, Soap & Glory and more. As Beauty Pie’s first media and creative agencies, we’ll be shaping the launch campaign for the UK and USA. Entrepreneurial and highly disruptive, we saw kindred spirits in the team at Beauty Pie, and we’re delighted to be helping them break genuinely new ground in the beauty industry.

Read more about the win on Campaign, The Drum, Mediapost, Adobo, and Marcomm news.

Close
BEAUTY PIE SITE

WE'VE WON A SLICE OF THE (BEAUTY) PIE

Turns out pie is good for you. And we’re delighted to have won a piece of it with our sister agency, Above+Beyond. Beauty Pie is the latest brainchild of serial entrepreneur Marcia Kilgore – creator of Fitflop, Soap & Glory and more. As Beauty Pie’s first media and creative agencies, we’ll be shaping the launch campaign for the UK and USA. Entrepreneurial and highly disruptive, we saw kindred spirits in the team at Beauty Pie, and we’re delighted to be helping them break genuinely new ground in the beauty industry.

Read more about the win on Campaign, The Drum, Mediapost, Adobo, and Marcomm news.

Ed campaign article

Lack Of Freedom Is Holding Back Agencies From Embracing Change

Aug. 26, 2018

Lack of freedom is holding back agencies from embracing change

In Campaign magazine, Ed writes that scale and legacy behaviours have become a disadvantage for many network agencies. With independence comes the freedom to behave differently, and plan and buy media differently: audience-centric, and channel-agnostic. Catch up on the article in full here

Close
Ed campaign article

Lack of freedom is holding back agencies from embracing change

In Campaign magazine, Ed writes that scale and legacy behaviours have become a disadvantage for many network agencies. With independence comes the freedom to behave differently, and plan and buy media differently: audience-centric, and channel-agnostic. Catch up on the article in full here

Opensign

Open The Fck Up

Aug. 13, 2018

Open The FCK Up

If we didn’t share things, it goes without saying that life would be pretty hard – look no further than reinventing the wheel. And yet, in the creative industries, we’re quick to point the finger accusingly when we see what we deem to be a lack of originality.

Dave has explored the concept of owning creative ideas – and whether actually, we should care at all – in this article for Campaign. In his mind, we have a lot to learn from the technology industries who understand that isolated ownership can hinder innovation. And it’s not a new concept, the Greeks and Romans were protected from narcissism by the ‘divine spirit’ and ‘genius’ who imparted their wisdom and in doing so, removed the possibility of personal credit.

As Dave says, without ego, we can simply begin. Something for everyone to think about.

Close
Opensign

Open The FCK Up

If we didn’t share things, it goes without saying that life would be pretty hard – look no further than reinventing the wheel. And yet, in the creative industries, we’re quick to point the finger accusingly when we see what we deem to be a lack of originality.

Dave has explored the concept of owning creative ideas – and whether actually, we should care at all – in this article for Campaign. In his mind, we have a lot to learn from the technology industries who understand that isolated ownership can hinder innovation. And it’s not a new concept, the Greeks and Romans were protected from narcissism by the ‘divine spirit’ and ‘genius’ who imparted their wisdom and in doing so, removed the possibility of personal credit.

As Dave says, without ego, we can simply begin. Something for everyone to think about.

Sabrina headshot

Yonder Media Hires Vevo's Sabrina Francis

July 12, 2018

Yonder Media hires VEVO's Sabrina Francis

We're delighted to welcome Sabrina Francis to the team here at Yonder. Sabrina is that rare breed, a buyer turned planner turned strategist - so basically, an all round superstar! She joins Yonder to lead clients, inject audience-first thinking into our work, and help build out the agency. No small task! Mediatel covered the move here

Close
Sabrina headshot

Yonder Media hires VEVO's Sabrina Francis

We're delighted to welcome Sabrina Francis to the team here at Yonder. Sabrina is that rare breed, a buyer turned planner turned strategist - so basically, an all round superstar! She joins Yonder to lead clients, inject audience-first thinking into our work, and help build out the agency. No small task! Mediatel covered the move here

OUR TEAM

Ed_1920_tiny.jpg

Ed works with clients to break down the barriers between advertising and other communications channels, in line with the agency’s ‘Audience Age’ proposition.

Ed has an extensive background in media, data, and integrated communications, as well as experience in building and developing agencies. Prior to launching Yonder, he cut his teeth at media independent BLM (now called Arena Media), leading accounts such as Tesco Bank, Next, American Express and LG. At Havas, he set up and ran Forward, the bespoke agency created to handle the global Telefonica O2 account. He was also Group Managing Director of digital agency Fullsix, launching a media agency under the Fullsix banner in 2016.

ed@yondermedia.agency

Close
Ed_1920_tiny.jpg

Ed works with clients to break down the barriers between advertising and other communications channels, in line with the agency’s ‘Audience Age’ proposition.

Ed has an extensive background in media, data, and integrated communications, as well as experience in building and developing agencies. Prior to launching Yonder, he cut his teeth at media independent BLM (now called Arena Media), leading accounts such as Tesco Bank, Next, American Express and LG. At Havas, he set up and ran Forward, the bespoke agency created to handle the global Telefonica O2 account. He was also Group Managing Director of digital agency Fullsix, launching a media agency under the Fullsix banner in 2016.

Sabrina_small.original.jpg

Sabrina leads client business at Yonder, solving media and communications challenges with a variety of creative approaches. In a career spanning both agency and media owner side, Sabrina has a distinct perspective on the ways media can be applied to solve clients' business challenges.

Originally a digital media buyer (not a lot of people know that about her), Sabrina worked on travel, auto and luxury accounts at Mindshare before becoming a Strategist at Arena Media, working on Domino's Pizza and LG, among numerous other clients.

She then moved to head up Creative Solutions at music video platform Vevo, leading a team of creative thinkers finding new ways to tie up brands and bands.

Music is an enduring passion, and Sabrina plays the piano and sings in numerous choirs. She particularly likes being asked to "go on then, sing something" when people find this out. So, why not make her day?

sabrina@yondermedia.agency

Close
Sabrina_small.original.jpg

Sabrina leads client business at Yonder, solving media and communications challenges with a variety of creative approaches. In a career spanning both agency and media owner side, Sabrina has a distinct perspective on the ways media can be applied to solve clients' business challenges.

Originally a digital media buyer (not a lot of people know that about her), Sabrina worked on travel, auto and luxury accounts at Mindshare before becoming a Strategist at Arena Media, working on Domino's Pizza and LG, among numerous other clients.

She then moved to head up Creative Solutions at music video platform Vevo, leading a team of creative thinkers finding new ways to tie up brands and bands.

Music is an enduring passion, and Sabrina plays the piano and sings in numerous choirs. She particularly likes being asked to "go on then, sing something" when people find this out. So, why not make her day?

Zaid Al-Zaidy

Zaid is an award-winning brand and communications expert with 20 years’ experience across some of the world’s most iconic brands, both client and agency side.

He is an elected member of the Council at the Institute of Practitioners in Advertising and was named by City A.M. as one of the UK's Top 30 most influential people in media, advertising and communications.

Starting his career client-side at Unilever, Zaid propped up a generation's pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA, as MD of digital agency Saint and then as CEO of McCann London, where he led the agency's transformation agenda.

Zaid joined as CEO of Above+Beyond in 2016, and is founding partner and Group CEO of The Beyond Collective.

zaid@beyondcollective.com

Close
Zaid Al-Zaidy

Zaid is an award-winning brand and communications expert with 20 years’ experience across some of the world’s most iconic brands, both client and agency side.

He is an elected member of the Council at the Institute of Practitioners in Advertising and was named by City A.M. as one of the UK's Top 30 most influential people in media, advertising and communications.

Starting his career client-side at Unilever, Zaid propped up a generation's pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA, as MD of digital agency Saint and then as CEO of McCann London, where he led the agency's transformation agenda.

Zaid joined as CEO of Above+Beyond in 2016, and is founding partner and Group CEO of The Beyond Collective.

Dave Billing

Dave isn’t your usual ‘creative’ suspect. He turned down a doctorate at Cambridge and a life as a concert cellist to hitch a ride on the dotcom train. Dave ended up in senior PR and marketing roles for tech brands at KPMG. Finally plucking up the courage to scratch the musical itch, he ditched the day job and made the leap into music production and songwriting in 2003. He signed to Universal Music Publishing the same year and over the next decade worked with artists as diverse as Kylie, The Verve, and Lily Allen, bagging a top ten hit, starting a breaking Radio 1 act and appearing as Band Of The Day in The Guardian.

In 2006 he began working with entertainment marketers Creative Partnership as a musical collaborator and then head of creative for LOVEFiLM and Betway. It was the creative ideas for these brands that led to the launch of Above+Beyond, now a Top 30 agency and a founding company of The Beyond Collective.

dave@beyondcollective.com

Close
Dave Billing

Dave isn’t your usual ‘creative’ suspect. He turned down a doctorate at Cambridge and a life as a concert cellist to hitch a ride on the dotcom train. Dave ended up in senior PR and marketing roles for tech brands at KPMG. Finally plucking up the courage to scratch the musical itch, he ditched the day job and made the leap into music production and songwriting in 2003. He signed to Universal Music Publishing the same year and over the next decade worked with artists as diverse as Kylie, The Verve, and Lily Allen, bagging a top ten hit, starting a breaking Radio 1 act and appearing as Band Of The Day in The Guardian.

In 2006 he began working with entertainment marketers Creative Partnership as a musical collaborator and then head of creative for LOVEFiLM and Betway. It was the creative ideas for these brands that led to the launch of Above+Beyond, now a Top 30 agency and a founding company of The Beyond Collective.

Our Bermondsey home is a fully-flexible working environment that fosters collaboration, co-creation, and open thinking across teams, disciplines, companies and client.