Our latest work for Alcohol Change UK for their humorous Dry January® challenge ‘BOSS IT’ campaign, which highlights the benefits of an alcohol-free month and beyond.
Our media planning and strategy ensures the message reaches key audiences effectively on social media, radio, search and OOH, maximising the impact of the campaign across the various channels. The campaign was developed by 23red.
Our founder, Ed Cox: “We’re proud to be involved in this campaign to encourage the nation to set themselves up for a successful Dry January challenge, with a full funnel media approach and an attention-grabbing hook to drive downloads.”
Read more in Little Black Book: https://lbbonline.com/news/alcohol-change-uk-launches-boss-it-campaign-for-the-dry-january-challenge-2025
