Fellow Bermondsey residents Fourpure have unveiled their new ‘refreshingly simple’ brand identity, aiming to demystify some of the complexity around craft beer with a return to Fourpure’s fundamentals: great beer meets Bermondsey attitude, pure and simple.
We’re supporting the relaunch with a campaign to target ‘Curious Crafters’ who drink premium beer and are open to trying new brands, but who feel a bit put off by some of the jargon surrounding the craft beer scene.
We’re live across social & digital for the next couple of months to support the relaunch, as well as promoting a comedy-focused competition with £4k up for grabs for up and coming stand-ups.
Head to all good retailers to pick up a 4 pack, and keep an eye out for their flagship lager which is light, crisp, and refreshing – perfect for the gorgeous warm weather we are experiencing 😉
