Fourpure unveils refreshingly simple identity

Fellow Bermondsey residents Fourpure have unveiled their new ‘refreshingly simple’  brand identity,  aiming to demystify some of the complexity around craft beer with a return to Fourpure’s fundamentals: great beer meets Bermondsey attitude, pure and simple.

We’re supporting the relaunch with a campaign to target ‘Curious Crafters’ who drink premium beer and are open to trying new brands, but who feel a bit put off by some of the jargon surrounding the craft beer scene.

We’re live across social & digital for the next couple of months to support the relaunch, as well as promoting a comedy-focused competition with £4k up for grabs for up and coming stand-ups.

Head to all good retailers to pick up a 4 pack, and keep an eye out for their flagship lager which is light, crisp, and refreshing – perfect for the gorgeous warm weather we are experiencing 😉


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