Friends without benefits

In this article for Campaign Magazine, Sabrina takes a deeper look at relationships online and the growing loneliness epidemic.

It appears that despite ever present social media, loneliness is on the rise: healthier and more authentic environments are needed across the social web to foster relationships.

On International Friendship Day, Sabrina asks: “if people are struggling to have positive interactions with each other, how are brands supposed to?”

Have a read here.

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