We’ve been appointed as Alcohol Change UK’s media buying partner for the prestigious Dry January account. Alcohol Change UK are the charity behind the month-long movement encouraging people to take a break from alcohol.
We are tasked to deliver a comprehensive and strategic media plan that maximises reach and engagement across all platforms. We are working alongside 23red who are the new creative force behind the nationally recognised campaign.
Dry January, now entering its 13th year, aims to inspire millions to start the new year with a healthy, alcohol-free month, promoting a chance to reset and explore long-term, positive behaviour change around alcohol.
