Our latest work for Shelter – at the Labour and Conservative Party conferences over the last couple of weeks, our client Shelter UK’s message was loud and clear to the people in charge = Ignore the 1 in 4 voters affected by the housing emergency and you will lose the election.
Our media coverage has taken over both cities, reminding party members that there is more than one ridiculous way you could lose an election. To make Shelter’s message unmissable, we surrounded the areas using huge billboards, clean graffiti, D6 and digivans, as well as print ads tactically surrounding conference coverage in key newspapers and hyper-localised digital ads to hit conference attendees on their mobile devices. Shout out to Shelter’s in-house creative team on the impactful creative.
Please sign Shelter’s open letter to all party leaders to show them that ignoring Shelter’s message will lead to them losing the next election: https://lnkd.in/ec2XWFMn