Is Apple still Wired for success?

Ok, so not exactly ousting Elon Musk as the cover star, but our founder Ed has genuinely somehow been quoted in Wired Magazine, which is some kind of achievement, for him.

On a more serious note, Ed was deemed to be enough of an expert in the technology and telco sector to be asked for his views on Apple’s profit warning. Given we have a certain Chinese challenger tech brand on our books, and Ed has worked on five (or is it six?) different mobile tech and telco brands in his agency career, I suppose he might have something to say.

The article is well worth a read: you may recall Apple issued a profit warning and blamed a fall in demand for smartphones in China. But could it be that maybe Apple’s products don’t quite match up to the local competition from companies like OnePlus? Click here to find out what Ed thought…

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