Every 90 minutes, 25 households are made homeless. This Boxing Day, Shelter is calling on football clubs, players and fans to ditch their home shirt, and wear their away kit to show support for those without a safe place to call home. Almost 100 clubs from across the leagues have signed up to highlight the issue and raise funds to help those in need.
This is a fantastic initiative from the team at Dark Horses, many months in the making, and we’re proud to have been involved in getting the message out there. Collaborations and contributions from VICE Media, Sky, Reach Plc, Clear Channel and Twitter will help us spread the word and raise donations.
Please get involved whether you are going to a game, watching at home, and even if you aren’t a footie fan…. Everybody deserves the right to a safe and secure home.
Watch the launch film here