We’ve been appointed alongside Craft Media, working as an integrated team to handle communications strategy and media planning & buying for the online travel agent, as they look to invest in brand advertising to fuel their growth in Europe.
Gemma Schmid, Loveholidays’ director of brand, said: “Over the last year we’ve focused on building and investing in our brand, including rolling out a number of successful regional brand marketing initiatives. We’re thrilled to be partnering with Yonder and Craft to elevate this activity, ensuring more consumers are aware of us and primed to choose us when it comes to booking their next holiday.”
Ed Cox, Founder of Yonder, said: “We are delighted to be working with loveholidays to help them unlock new avenues for growth across the UK and Europe, and drive brand fame and trust through the power of media. They have a fantastic product with tremendous potential, and we’re pleased to be working alongside the brilliant team at Craft again.”
