Ozone Project & Shelter combine to smash VTR benchmarks

Our Social Housing campaign for Shelter has been turned into a case study for the Ozone Project thanks to its stunning VTR and brand lift results.

The Ozone Project brings together some of the UK’s largest publishers from Telegraph Media Group to News UK, Guardian and ESI Media and offers advertisers a single view of audiences across those sites so we can target readers according to the consumption of news and current affairs.

We chose to work with Ozone not only for the ability to find and target audiences according to their engagement in politics and social affairs, but also because the evidence shows that sites with higher dwell time and attention metrics lead to better brand outcomes.

Media effectiveness depends on ads being seen, and remembered – and contextual relevance between the environment and the ad itself further increases its performance. That’s why Yonder is focussed on at the emerging area of Attention-based media planning to identify

We’re delighted with the results which helped raise over 100k signatures on the charity’s petition for more Social Housing whilst reminding audiences that – as we attempt to ‘build back better’ after Covid, that the crucial issue of housing should not be forgotten.

Check out the full case study over on the Ozone Project’s website here.

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