Meet Alan, the flying cowboy…

Our latest campaign for PROPER Snacks breaks this month, with a fabulous ad created by our sister agency Above+Beyond.

The star of the ad is a flying cowboy, called Alan of course.  Alan floats through a fantastical stop motion world of flavour telling us all about the love, care and craft that goes into making PROPERCHIPS the ultimate snack.

To get this amazing film out there, Yonder teamed up with Channel 4 for an exclusive deal across VOD and Linear airtime. Expect to see more of Alan in other places over the coming weeks and months as the campaign builds.

For now, enjoy the show and we challenge you not to nod your head along to this awesome soundtrack and soothing cool voiceover.

Hats – or should we say stetsons – off to the creative team and all involved.

Industry mag Campaign covered the creative work here but you should expect to meet Alan on TV and VOD in the coming weeks!



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