Our first major work for itsu is NOW LIVE!
Our campaign celebrates itsu [grocery]’s uncompromising commitment to care and craft, to make every itsu experience more beautiful. So whether it’s the fact that 47 gyoza recipes were explored before finding ‘the one’; the fact their noodle cup broths are always paste and never powder, or that their brilliant broth took decades to perfect. The work is running OOH, in regions where despite a decent restaurant awareness, customers don’t yet realise they can also get itsu at home thanks to the supermarket range.
