The Good Fire in support of Shelter

A virtual fire delivering real heat…

As the Christmas countdown begins, ‘The Good Fire’ is set to take the mantle for the most heart-warming ad this festive period. The virtual log fire on YouTube will raise vital funds for the housing and homelessness charity, Shelter.

Virtual fireplace videos are an online phenomenon, and their popularity has soared during the pandemic – as home became a sanctuary from the unpredictable outside world. But that security isn’t enjoyed by the thousands of people facing homelessness this winter.

This festive period, to raise funds to support Shelter, consumers can watch ‘The Good Fire’ from the comfort of their own homes. By simply watching the fire on YouTube – for as little as a minute or all day long – advertising revenue will be generated and donated directly to Shelter.

The latest figures homelessness figures for England show that 401 households became homeless every day over the last year. With living costs rising and Universal Credit cuts affecting many, this looks set to be an incredibly tough winter for lots of people. During the winter months to come, Shelter’s frontline services will be working tirelessly to support anyone facing homelessness with free expert support and advice, and it will continue to campaign for a better future. But the charity relies on the generosity of the public and its partners to be there for as many people as possible, so it hoped ‘The Good Fire’ is one way that everyone can help.

Working in close partnership with Google, we found an innovative and frictionless way for people to raise money for Shelter’s important work. By simply playing The Good Fire Youtube video on their TV, AdSense revenue is generated, which will be donated to Shelter, directly helping those facing homelessness. It’s surely the most effortless way to raise money for charity ever…

Watch the launch film, created by our friends at Above+Beyond here.

And why not start streaming a crackling log fire into your home right now, and make your own contribution to Shelter just by watching here.


Skip to content