The IPA Effectiveness Accreditation is an endorsement which demonstrates that we, at Yonder, deliver gold standard in marketing effectiveness, which is a testament to the culture of our agency.
NatWest chief marketing officer Margaret Jobling, who is chair of the IPA Effectiveness Accreditation judges, commended the 30 agencies that gained IPA Effectiveness Accreditation, for exemplifying “an expectation of effectiveness between brand marketers and agencies by celebrating the agencies that make it central to their business culture”.