We’re delighted to be appointed as Interflora’s Communications Strategy and Media Planning and Buying agency, working as an integrated team alongside the brilliant Craft Media.
Together, we’ve been tasked to re-energise the iconic British 100-year old brand, and can’t be more excited to kick off the dream partnership!
Caroline Adams, Head of Marketing at Interflora: ‘It’s an incredibly exciting time for Interflora. We are on a journey to re-energise our 100 year old brand and to help ensure it continues to make beautiful things happen for a whole new generation. We are clear on what our challenges are and finding the right partners to help us face this challenge head on is a key ingredient. We ran an incredibly competitive pitch where the standard was exceptional but Craft and Yonder just had that something extra. Every interaction with them left us energised for the next. They’re exactly the right fit for us and we can’t wait to get going and working with their amazingly talented teams.’
Release: https://www.campaignlive.co.uk/article/interflora-appoints-strategy-media-agencies/1835803
