Edgard & Cooper pet foods has joined the Yonder Media family. Our brief is to bring in new audiences for the Belgium-based brand across three key markets: the UK, Spain and Germany.
Our campaign will be targeted at younger, pet parents, who see their pet as part of their family and are fuelling the boom in pet ownership since the pandemic. As an audience, they are more likely to make choices driven by product quality, sustainability, and ethics, which makes the brand’s natural offering – its products use lots of fresh meat, fruit, and veg – right for this market.
Read about it in Media Shotz here.