It’s the material used by architects and construction companies around the world, and we’re delighted to announce it’s now also the latest addition to the Yonder family!
We’ve been appointed by Accsys, the producer of Accoya® wood, as its global audience experience and media planning and buying agency, following a competitive pitch.
If you’re not yet aware, Accoya is a modified wood that is the benchmark in the timber industry when it comes to performance and sustainability.
With ambitious global growth targets including in the US, Germany and the UK, we’ve been tasked with developing and executing a multi-market media plan, which spans paid, owned and earned media.
As George Neel, Director of Marketing & Communications for Accsys, said: “We were really impressed with the consultative, media-neutral approach that Yonder took to our brief. Coupled with their expertise in audience experience planning, the team demonstrated great capabilities that will help us to drive Accoya’s next phase of growth. We’re excited to show more people around the world just how exceptional Accoya is as a highly sustainable, ultra-high performance building material.”
So are we!