We’re delighted to announce that we have been appointed as the media planning and buying agency for The Coconut Collaborative, the #1 premium free from dairy brand in the UK.
Launched in 2014 by Gü founder, James Averdieck, The Coconut Collaborative is on a mission to spread the coconut-love far and wide by creating the most delicious plant-based yoghurts and desserts, whilst also giving something back to the planet and its people too.
Interest in plant-based products has sky-rocketed in recent years and we are thrilled to be working with the team at The Coconut Collaborative on the next phase of their growth, working together to break through misconceptions around plant-based foods to show that it can be delicious, good for you and good for the planet.
Fast-growth brands like The Coconut Collaborative need a modern media strategy that blends the power of TV with data-driven solutions – to ensure we reach the right audience at every stage of the journey, from advertising right down to the online shopping experience. This is exactly what we’ve planned and implemented for the brand’s first above the line campaign that’s just gone live – more of which here!