We are proper excited to be appointed by PROPER, the UK’s number one independent snack brand, to handle the media planning and buying for its latest campaign.
PROPERCORN is the ultimate feel-good, better-for-you snack and we’re delighted to be working with the team to reach their audience and ensure that snacking continues to be done properly.
In the words of Ed Cox, “It’s an amazing brand, with delicious products, and in a buzzing category. What’s more, there’s a shared sense of entrepreneurialism and ambition between the teams, and we can’t wait to see where it takes us.”
PROPER was launched by Cassandra Stavrou and co-founder Ryan Kohn in 2011 and has since grown from kitchen start-up to global supermarket success. At the forefront of the healthy snacking boom, PROPER can now be found in 12 countries around the world, selling 4 million packs of award-winning snacks every month.