Beauty Pie

BRAND LAUNCH CAMPAIGN FOR DOTCOM BEAUTY BUSINESS

Our latest campaign for Beauty Pie sees striking creative work brought to life across the country.

Smart audience targeting places the film across Online Video, Youtube and Social Media environments matched by interest, behaviour, context and intent.

Iconic OOH placements position Beauty Pie as a market disruptor, muscling in on the media spaces typically dominated by the large luxury beauty and cosmetics players.

This was followed up by dwell time formats in commuter environments, to reach an affluent audience with time to read and understand the proposition – with the time (and mobile signal) to find out more.

Partnerships with Vogue, Shortlist, and leading beauty influencers have cemented the credibility of Beauty Pie in a 360 degree campaign that is certainly raising eyebrows.

Credits
Creative Agency CP+B