itsu

Using OOH to capitalise on regions and increase awareness

For itsu, working alongside our sister creative agency Above+Beyond, we revitalised and injected meaning into their brand platform ‘Eat Beautiful’,  defining a new approach which brings to life their uncompromising commitment to care and craft, to make every itsu experience more beautiful.

The new positioning was confidently launched in OOH, with our media strategy helping to capitalise on regions where restaurant awareness was high, yet supermarkets low. Ensuring we built further understanding and tapped into another purchase opportunity.

Together with Above+Beyond, we’ve been appointed to help supercharge the next phase of growth for the brand with plenty more to come. ​

 

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