Celebrating why everything is better with butter in a rich content partnership with The Guardian

In the run up to the festive season, we’re very excited to have launched a content partnership with The Guardian, celebrating the great taste of butter, and Kerrygold in particular.

As part of this partnership we will be running a ‘media first’ in The Guardian’s Feast supplement, with Feast’s first ever DPS advertorial – ideally positioned bang in the middle of a load of Christmas foodie editorial.

It’s fair to say some very entertaining content has been produced so far. From buttered Weetabix to butter enriched baked beans, the first buttery confessions from Guardian readers can be enjoyed here, along with recipes for festive cocktails using butter (yep) and much more.

The campaign will be running until 20th December, with all articles available throughout the Christmas period.

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