A cheese-fuelled content & influencer partnership

You may have heard that Pilgrims Choice is so full of flavour, it’s the cheese of your dreams. So In 2019, we sought to showcase Pilgrims Choice as a key ingredient within the most delicious recipes to inspire shoppers with even more reasons to buy.

With a huge audience of passionate foodies and most importantly cheese lovers, we partnered with publisher Tastemade to bring the flavour of Pilgrims Choice to life through video content creation and influencer-created recipes.

Using Food Busker and Bryonny Morganna to create their favourite recipes with a Pilgrims Choice twist, we created hands-on recipe videos that were amplified across both influencers’ channels and to Tastemade’s loyal social following.

In a Tastemade UK first, we also enlisted the help of our audience by asking them to vote on the ultimate burger recipe through an IG Stories poll – this ended up becoming the platform’s best performing branded story EVER!

The media firsts kept on coming as we saw an outstanding 7 million views and 12,402 shopping lists created from our add to basket function on the content. Clearly our recipe creations left the audience drooling for cheese of their dreams!