The Audience Experience Media Agency.

Ed works with clients to break down the barriers between advertising and other communications channels, in line with the agency’s ‘Audience Age’ proposition.

Ed has an extensive background in media, data, and integrated communications, as well as experience in building and developing agencies. Prior to launching Yonder, he cut his teeth at media independent BLM (now called Arena Media), leading accounts such as Tesco Bank, Next, American Express and LG. At Havas, he set up and ran Forward, the bespoke agency created to handle the global Telefonica O2 account. He was also Group Managing Director of digital agency Fullsix, launching a media agency under the Fullsix banner in 2016.

Zaid is a brand and communications expert with over two decades of experience across some of the world’s most iconic brands, both client and agency side.

At Unilever, Zaid helped make dreams come true with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at some of the world’s most prestigious agencies including Mother, TBWA and McCann London, where he was CEO and led the agency’s transformation agenda.

Zaid is a huge believer that in marketing every touchpoint matters and it’s no surprise therefore, that in 2018 he co-founded The Beyond Collective. He is also a key member of the IPA Council.

Emily is a skilled client leader, with over 9 years’ experience in media working across a range of clients, from telco & tech to FMCG and financial services. Emily started her media career in digital, working in Paid Search, Display & Social before finding her calling in planning & client leadership. Currently Head of Planning at Yonder Media, Emily spent the previous 7 years of her career at dentsu, most recently leading the planning for IKEA and MINI at iProspect. Emily loves getting under the skin of clients businesses to truly understand their challenges, and deliver exciting and innovative media solutions to help solve them.

Oli oversees all New Business and Marketing, helping new clients unlock the wealth of talent within the agency.

With over 15 years of experience in New Business & Marketing, Oli has worked at agencies including Engine, mcgarrybowen and dentsu International, on brands that include United Airlines, Coca-Cola, Canterbury and The Mercedes AMG Petronas F1 Team.

Nic is an entrepreneur of 20 years’ experience, co-founder of advertising agency Above+Beyond and Group Operating Officer of The Beyond Collective.

Having passed up a law degree to bag the country’s first single honours in film theory, Nic joined entertainment marketers Creative Partnership, where he quickly became their youngest ever board member. As well as spearheading their push into home entertainment through DVD, Blu-ray, streaming and beyond, Nic found time to handle the UK launch of Avatar, Lord of the Rings and a few other films you may have heard of. In his leisure time, Nic founded pioneering digital agency Perfunktory, working with Egg, Mean Fiddler and Channel 4, the first company to live stream a festival in the UK.

Nic started Above+Beyond in 2012, and founded The Beyond Collective with Zaid in 2018.

Lucy is an experienced new business and marketing professional with over nine years experience. She has an integrated background working across multiple disciplines including creative, media, CRM and brand strategy.

Most recently, Lucy spent three years at Havas Group, working across the creative, media and customer engagement arm, both locally and globally. Prior to this, she was at customer engagement agency TMW Unlimited.

At The Beyond Collective, Lucy works across all agencies within the collective, driving the pipeline and ensuring a compelling marketing proposition.